If you’ve ever run an e-commerce store in Pakistan, you know how quickly ad costs can drain your profits. Everyone says, “Just boost your posts” or “Run Facebook ads” — but very few talk about how to grow without burning cash. When I started my beauty and haircare store five years ago, I didn’t have a big marketing budget. I…
Let’s be honest — starting an e-commerce store in Pakistan sounds exciting… until reality hits. You launch a website, make an Instagram page, run a few ads — and then wait for sales that never come. I’ve seen it happen too many times. I’ve been running my own e-commerce stores for over five years, mainly in the beauty and haircare…
If there’s one thing I’ve learned over the years, it’s that business is less about luck — and more about consistency. When you stay at it long enough, even tough markets start working in your favor. I’ve run multiple businesses in Pakistan — from trading cars to running e-commerce stores, and managing a digital agency that handles websites, social media,…
Owning a car in Pakistan is not just about getting from point A to point B — it’s a major investment. For many families, a car is the second biggest purchase after a house. But what shocks me every day, both in my car trading business and from years working at Pak Suzuki, is how quickly some people ruin their…
When I first started working at Pak Suzuki, electric vehicles (EVs) felt like something far away — a dream for countries with advanced infrastructure, not Pakistan. Fast forward a few years, and now every other conversation I have about cars involves EVs, hybrids, or the “next big thing” in automotive technology. As someone who has worked for over five years…
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