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If you’ve ever run an e-commerce store in Pakistan, you know how quickly ad costs can drain your profits. Everyone says, “Just boost your posts” or “Run Facebook ads” — but very few talk about how to grow without burning cash. When I started my beauty and haircare store five years ago, I didn’t have a big marketing budget. I…

Let’s be honest — starting an e-commerce store in Pakistan sounds exciting… until reality hits. You launch a website, make an Instagram page, run a few ads — and then wait for sales that never come. I’ve seen it happen too many times. I’ve been running my own e-commerce stores for over five years, mainly in the beauty and haircare…